ABBA Costumes

In the beginning, the upcoming Swedish band called themselves Bjorn and Benny, Agnetha and Anni-Frid, and their first collaborated cabaret act Festfolk in 1970 failed. Then in the spring of 1972, their song ‘people need love’ became a medium-sized hit in Sweden. Encouraged by this, they went on to participating in the Eurovision song contest [...]

Most singers had their own trademark styles of dressing up and were the fashion police of their own times. This is of vital importance as it is the main reason why youngsters then and now loved dressing up like them. It is a common psyche; we love to dress up like our idols or performers [...]