By 1970 Bjorn and Agnetha, Benny and Frida were in love and were living together while maintaining their solo careers. Polar Music was headed by Stig Anderson, a well known Swedish music business entrepreneur who had contributed more than 2000 songs in the 60s and 70s. When Stig’s partner died, he invited Bjorn to be a replacement who bought Benny along.

Meanwhile, Bjorn and Agnetha moved into theatre and gave a massive hit “don’t know how to love him” in the Lloyd Webber musical, Jesus Christ Superstar. In 1972, Bjorn and Benny gave a big hit in Japan in the way of “People need love”. Owing to their great popularity and their Abba costumes, they were invited to the Eurovision song contest in the 1973 Swedish heat, the band was then named Benny &Bjorn, Agnetha & Frida and they entered with the famous “Ring Ring”. The audience loved the song, though the judges placed it at number 3. Due to the following public outcry, Swedish Eurovision entries began to be chosen through public voting since then.

Invited to A theme party on the 70s? The best bet is to dress up as one of the band members of ABBA. Even if you simply wear long sleeved loose shirts with added fringes over bootlegs with three or four flares below the knee, everybody would know you are the ABBAs.

The heightened popularity of the ABBAs makes their costumes so accessible and recognizable that you will never have to explain who you are dressed like! And if you have a voice to match, grab some lyrics and you have won the party already!

One of the best places to compare and show off your ABBA costumes is tribute nights. The ABBA tribute nights see people donning costumes from particular songs and tours to the hilt. So, while the ‘Mamma Mia’ costumes are pretty famous, they are beaten hands down by the more widely chosen ‘Dancing Queen’.

Whether at Halloween, a costume party, fancy dress competition or the upcoming ABBA movie show don your best ABBA costume and impress the world around you!