The history of one of the most famous groups began in 1966 when Bjorn Ulvaeus met Benny Andersson. Though they came from different music genres, they became great partners in composing songs. Bjorn was a member of the Hootenanny singers and their records were on the Polar Music record label owned by Stig Anderson. Stig [...]
Most singers had their own trademark styles of dressing up and were the fashion police of their own times. This is of vital importance as it is the main reason why youngsters then and now loved dressing up like them. It is a common psyche; we love to dress up like our idols or performers [...]
By 1970 Bjorn and Agnetha, Benny and Frida were in love and were living together while maintaining their solo careers. Polar Music was headed by Stig Anderson, a well known Swedish music business entrepreneur who had contributed more than 2000 songs in the 60s and 70s. When Stig’s partner died, he invited Bjorn to be [...]
