ABBA Costumes

In the beginning, the upcoming Swedish band called themselves Bjorn and Benny, Agnetha and Anni-Frid, and their first collaborated cabaret act Festfolk in 1970 failed. Then in the spring of 1972, their song ‘people need love’ became a medium-sized hit in Sweden. Encouraged by this, they went on to participating in the Eurovision song contest [...]

By 1970 Bjorn and Agnetha, Benny and Frida were in love and were living together while maintaining their solo careers. Polar Music was headed by Stig Anderson, a well known Swedish music business entrepreneur who had contributed more than 2000 songs in the 60s and 70s. When Stig’s partner died, he invited Bjorn to be [...]