By 1970 Bjorn and Agnetha, Benny and Frida were in love and were living together while maintaining their solo careers. Polar Music was headed by Stig Anderson, a well known Swedish music business entrepreneur who had contributed more than 2000 songs in the 60s and 70s. When Stig’s partner died, he invited Bjorn to be a replacement who bought Benny along.

Meanwhile, Bjorn and Agnetha moved into theatre and gave a massive hit “don’t know how to love him” in the Lloyd Webber musical, Jesus Christ Superstar. In 1972, Bjorn and Benny gave a big hit in Japan in the way of “People need love”. Owing to their great popularity and their Abba costumes, they were invited to the Eurovision song contest in the 1973 Swedish heat, the band was then named Benny &Bjorn, Agnetha & Frida and they entered with the famous “Ring Ring”. The audience loved the song, though the judges placed it at number 3. Due to the following public outcry, Swedish Eurovision entries began to be chosen through public voting since then.

Where did ABBA costumes originate from?
The ABBAs were probably the most influential bands during the 70s where youngsters were concerned. The band always has been perceived as two beautiful couples much in love and making melodious music and wearing thir unique ABBA costumes. The band comprised of Bjorn Ulvaeus, Benny Andersson, Agnetha Faltskog and Anni-Frid Lyngstad, also known as Frida. ABBAs history is as interesting as their music and takes us through the lives of four people all of whom spent most of their lives making music.

Benny Andersson was a member of the ‘Swedish Beatles’ band called the Hep Stars from 1964 to 1969. He met and formed a songwriting partnership with Bjorn Ulvaeus, who was a member of a well known rock group called The Hootenanny Singers. Both were successful in their bands and when they came together, wrote songs and working as producers for Polar music. Frida was a local celebrity with her solo singing career in Stockholm, and had formed a band called The Ann-Frid Four with bass player Ragnar Frederickson. Agnetha was singing with bands in Sweden since the age of 15 and belted consistent hits since the age of 18.

Invited to A theme party on the 70s? The best bet is to dress up as one of the band members of ABBA. Even if you simply wear long sleeved loose shirts with added fringes over bootlegs with three or four flares below the knee, everybody would know you are the ABBAs.

The heightened popularity of the ABBAs makes their costumes so accessible and recognizable that you will never have to explain who you are dressed like! And if you have a voice to match, grab some lyrics and you have won the party already!

One of the best places to compare and show off your ABBA costumes is tribute nights. The ABBA tribute nights see people donning costumes from particular songs and tours to the hilt. So, while the ‘Mamma Mia’ costumes are pretty famous, they are beaten hands down by the more widely chosen ‘Dancing Queen’.

Whether at Halloween, a costume party, fancy dress competition or the upcoming ABBA movie show don your best ABBA costume and impress the world around you!

Decades later, when you step out for a disco themed party, the first costume you think of donning is an ABBA costume. Be it a Fancy dress party at child’s school or a hen night party with the girls, an ABBA costume makes you feel like a queen! Perhaps the most ‘googled’ item when it comes to costumes is the blonde wig worn by Agneta in the ‘Dancing queen’. The wig can instantly transform you into another world, all you need is the vocals and you can rule the party.

The ABBA costume is great as a couple’s costume as well. So, wear it to a Halloween party or a couple theme party and you are bound to be noticed and praised for your looks. The ladies could wear the mini-skirt with fringes with white boots; a shirt with flared sleeves with bells from the elbow onwards. Add a broad belt and a blonde or red wig and viola!

The men could team their own trousers or a bell bottom with silver or blue patterned shirt and a blonde Bjorn wig as well. Carry inflatable guitars and strut your stuff with pride! Matching cat suits in white, silver or blue would also do wonders in transforming you into the perfect ABBA couple.

The men could team their own trousers or a bell bottom with silver or blue patterned shirt and a blonde Bjorn wig as well. Carry inflatable guitars and strut your stuff with pride! Matching cat suits in white, silver or blue would also do wonders in transforming you into the perfect ABBA couple.